The Advocacy and Communication team provides a 360-degree view of what NSDC does. From media to marketing and communications, this group covers all. We also provide full support to our training partners who may not have the required bandwidth or resources to sustain a viable communication team. From television commercials to print testimonials to social media marketing, the gamut of services is easily available and accessible to all.
NSDC aims to catalyse the skilling ecosystem by fostering private sector initiatives. NSDC, along with the support of its 38 Sector Skill Councils and 300+ training partners, works relentlesslyto create a successful model for the country which is being periodically evaluated to ensure performance and effectiveness.NSDC has a robust communications strategy to ensure the momentum of the program sustains and progresses. It also encourages the curious youth to come forward and get skilled. There is a constant creation of content and marketing data (Poster Campaign, animation video, TVC’s etc.) available with NSDC which the partners and all other stakeholders can utilize to generate awareness about their training programs.
NSDC first launched its advertisement campaign,“Hunar Hai Toh Kadar Hai” with two television commercials (TVC) which aired in February – March 2014. These TVCs highlighted the success stories of people with real ambitions in the automotive and retail sector, aspiring the youth to take up skilling to gain pride and recognition in the society. These collaterals are available for marketing purposes.
Further to this, NSDC launched a campaign under the theme,'ChaloKaamKarein'in 2015-16, which symbolizes the overall mission of Skill India that is make the youth across the country employable. Thereafter, youth icon Sachin Tendulkar lent support to Skill India Mission by supporting an endorsement campaign to motivate young people to come forward and acquire a skill.
In the subsequent years, many sports and film personalities have endorsed Skill India Mission and have lent their support to inspire youth to join the mission.
A helpline number, 088000-55555 was announced during the TVC to link potential trainees with the nearby training centres and educate them about the offerings of the program.
NSDC is also actively engaging with all its stakeholders on social media platforms such as Facebook, Twitter, Youtube etc. For more information, please visit our Social Media channels https://www.nsdcindia.org/social-media . We have also created an active library of videos and case studies on our YouTube channels.